01
Designed a conversational experience where users can simply describe their trip-including destination, dates, guests, and preferences-and let AI translate those needs into relevant hotel recommendations.
The Challenge
Traditional hotel booking requires users to manually configure dates, guests, rooms, filters, and preferences before finding the right stay. Vztur needed to make this process more conversational and personalized with AI, while still providing the familiar search, filtering, hotel comparison, room selection, and booking experiences users expect from a complete travel platform.


The Approach
01
Designed a conversational experience where users can simply describe their trip-including destination, dates, guests, and preferences-and let AI translate those needs into relevant hotel recommendations.
02
Combined AI recommendations with detailed filters, property information, room comparisons, pricing amenities, and traditional search so users could easily refine and validate their choices.
03
Created the end-to-end booking experience from hotel discovery and filtering through property exploration, room selection, booking management, rewards, and personalized recommendations.



The Outcome
Vztur was designed as a complete AI-first hotel booking experience tailored initially for middle eastern markets. The product combines conversational hotel discovery with traditional booking tools, detailed property and room comparisons, personalized recommendations, booking management, and a loyalty system, creating a flexible experience for both users who want AI assistance and those who prefer to explore manually.
80+
User interface screens
06+
Hotel booking modules
10+
Search & stay filters
2X
Light & dark mode support