01
Redesigned key journeys including onboarding, profile linking, individual song downloads, and playlist downloads to reduce friction and make each step easier to understand.
The Challenge
MusicVerter already gave users a simple way to download songs and playlists from SoundCloud, but key journeys needed to be clearer, easier to discover, and better connected to the premium experience. The challenge was to improve onboarding and core download flows without adding friction to a product built around speed, while also making premium features easier for users to understand and discover.
The Approach
02
Introduced contextual walkthroughs across the product to explain unfamiliar actions and features at the moment users encounter them, rather than relying on lengthy upfront instructions.
03
Redesigned the FAQ, how it works, and premium features experiences to better communicate the product, answer common questions, and highlight the additional value available to premium users.
The Outcome
The redesign created a more cohesive MusicVerter experience across onboarding, downloading, education, and premium discovery. Core actions became easier to understand, new users received contextual guidance throughout the product, and supporting pages were redesigned to communicate both how MusicVerter works and why users might upgrade.
122K+
Total users on the platform
-25%
Page load performance
+45%
Conversion rate increased
5X
Paid subscribers increased
