01
Built the experience around Google Maps, layering custom safety and risk logic on top instead of rebuilding navigation infrastructure from scratch.
The Challenge
MoRoute set out to solve a limitation of traditional navigation apps: the fastest route isn't always the safest. The challenge was to build a navigation experience that could account for crime data, community-reported incidents, and real-time risk signals without overwhelming users. At the same time, the platform needed safeguards around data accuracy, emergency features, and a familiar navigation experience users could trust.
The Approach
02
Introduced validation workflows for community-reported incidents, helping reduce misinformation before reports could influence safety information and routing.
03
Focused delivery around safer routing, incident reporting, real-time alerts, SOS, and location sharing before expanding into supporting marketplace features.
The Outcome
MoRoute evolved into a connected safety platform combining navigation, community intelligence, emergency tools, and local services. By bringing these systems together, the product gave users more context about their surroundings and helped them make safer, more informed decisions while travelling.
04+
Core product modules
05+
Real-time safety features
12+
Business services integrated
2X
Mobile platforms - iOS & Android
